We wanted to build some brand value and traffic to our website
Posted: Tue Jan 21, 2025 4:19 am
Additionally, the company we acquired, kaspr , is a very similar product to cognism, so it was much easier for us to validate that there was demand for a data provider in france. But ultimately we were driven by incoming demand. We started with marketing, building a website and prioritizing seo based on our experiences in the dach region, and the demand generation that had been so successful in the uk and the dach region, we had evidence of the need for a marketing-first approach.
Warm up the region first, before salespeople btc users are on the ground in france. before anything else. This resulted in a number of organic inbound requests, which further validated that we had made the right choice. We waited for the need for a local sales team before recruiting french sdrs. We were fortunate to have qualified french speaking staff in our london office, so all incoming demand from that region was routed directly to the right sdrs and account executives.
Again, avoiding unnecessary investments before they are needed. We have developed a regional demand creation plan as with the dach region, we took the time to research pain points, use cases, industry trends, local experts and influencers, and, importantly, local legislation. This gave us all the insights we needed to develop a tailor-made demand creation strategy for the region. Fran said: "You have to be driven by the data in your own region.
Warm up the region first, before salespeople btc users are on the ground in france. before anything else. This resulted in a number of organic inbound requests, which further validated that we had made the right choice. We waited for the need for a local sales team before recruiting french sdrs. We were fortunate to have qualified french speaking staff in our london office, so all incoming demand from that region was routed directly to the right sdrs and account executives.
Again, avoiding unnecessary investments before they are needed. We have developed a regional demand creation plan as with the dach region, we took the time to research pain points, use cases, industry trends, local experts and influencers, and, importantly, local legislation. This gave us all the insights we needed to develop a tailor-made demand creation strategy for the region. Fran said: "You have to be driven by the data in your own region.