5 Marketing Trends for 2023
Posted: Tue Jan 21, 2025 3:59 am
From influencer marketing to data, experts list what will be hot in the sector for the coming year
Companies that want to stay on top and gain relevance need to always be up to date with the market and global trends, and when it comes to marketing, this is a constant.
According to a survey conducted by the consulting firm Gartner, with CMOs and marketing leaders from around the world, despite the scenarios of geopolitical and economic uncertainty around the world, the amount spent in the sector rose from 6.4% in 2021 to 9.5% in 2022 and growth is expected for 2023. The way we consume has also changed in recent years and marketing professionals need to adapt more and more to these changes.
In the 21st century, marketing has moved from focusing on the product to adopting strategies focused on the customer and the experience. The challenge now is to build customer loyalty by offering unique qatar whatsapp data experiences that will encourage consumers to seek out the brand and, more than that, to advocate for it in the digital environment.
To help with this challenge, Bússola spoke with Túlio Mêne and Nilio Portella, founders of the Mene & Portella Group, who listed five trends.
1. People to people
Build and strengthen your community and establish long-term relationships with it. Invest in micro-influencers who strengthen your brand. According to a Stackla report (2022), 79% of consumers say that UGC (User Generated Content) positively impacts consumer purchasing decisions.
2. Study the market and create trends
Identify opportunities to stay one step ahead. This way, you will be prepared to meet customer demands before your competitors. A good tip is to study emerging technologies, such as the solar energy or autonomous vehicle sectors, for example.
3. Data driven marketing — data-based management
Analyze competitor data to gain insights based on metrics that can be applied to your company. Data is currently being used in many areas, and in marketing it is essential for decision-making.
4. Communicate with purpose
Brands must have a purpose, bring value to the world and promote positive impacts on society. People are looking to create deep connections with brands and, to do so, communication needs to have a clear purpose so that consumers are naturally impacted and, of course, engaged.
5. Metaverse and new businesses
This universe is growing exponentially and many opportunities will arise for brands. Several artists have created their avatars and are already doing exclusive business in this universe. The relationship between brands and consumers is expected to be more immersive and with enormous potential for creativity.
Companies that want to stay on top and gain relevance need to always be up to date with the market and global trends, and when it comes to marketing, this is a constant.
According to a survey conducted by the consulting firm Gartner, with CMOs and marketing leaders from around the world, despite the scenarios of geopolitical and economic uncertainty around the world, the amount spent in the sector rose from 6.4% in 2021 to 9.5% in 2022 and growth is expected for 2023. The way we consume has also changed in recent years and marketing professionals need to adapt more and more to these changes.
In the 21st century, marketing has moved from focusing on the product to adopting strategies focused on the customer and the experience. The challenge now is to build customer loyalty by offering unique qatar whatsapp data experiences that will encourage consumers to seek out the brand and, more than that, to advocate for it in the digital environment.
To help with this challenge, Bússola spoke with Túlio Mêne and Nilio Portella, founders of the Mene & Portella Group, who listed five trends.
1. People to people
Build and strengthen your community and establish long-term relationships with it. Invest in micro-influencers who strengthen your brand. According to a Stackla report (2022), 79% of consumers say that UGC (User Generated Content) positively impacts consumer purchasing decisions.
2. Study the market and create trends
Identify opportunities to stay one step ahead. This way, you will be prepared to meet customer demands before your competitors. A good tip is to study emerging technologies, such as the solar energy or autonomous vehicle sectors, for example.
3. Data driven marketing — data-based management
Analyze competitor data to gain insights based on metrics that can be applied to your company. Data is currently being used in many areas, and in marketing it is essential for decision-making.
4. Communicate with purpose
Brands must have a purpose, bring value to the world and promote positive impacts on society. People are looking to create deep connections with brands and, to do so, communication needs to have a clear purpose so that consumers are naturally impacted and, of course, engaged.
5. Metaverse and new businesses
This universe is growing exponentially and many opportunities will arise for brands. Several artists have created their avatars and are already doing exclusive business in this universe. The relationship between brands and consumers is expected to be more immersive and with enormous potential for creativity.