A press release is a piece of information intended primarily for the press
Posted: Tue Jan 21, 2025 3:59 am
It contains news about the company that prepared the press release. It is the most important document in PR strategy, which sets out the official position of the organization on a certain issue or communicates something important to a wide range of readers about the company and its activities.
What to write?
Let's start with the fact that the information for those to whom you send the press release should be interesting and unique. If it is an Internet portal for women, then a release about poker will simply be inappropriate there, even taking into account the fact that some women also play poker. Therefore, the task is to find out from the publication or to understand 100% how suitable the information is for a particular media outlet.
The classic of such text: content of only one news item. You shouldn't stuff kazakhstan mobile phone numbers database everything you can remember about your company there. The recipient of your message should quickly understand what, where, when and to whom will happen.
How to write?
The text form is free. There are no restrictions on headings, sizes, lists. Also, no one will require the press release to adhere to the journalistic style of writing. Of course, all the general rules, such as the ban on obscene language and general literacy, apply by default.
However, most often the text has the features of a journalistic work, since in most cases it is created on a news occasion and is intended for the press.
This example press release is designed for educational forums and blogs.
Pay special attention to the title, as it is the one the editor will use to decide whether what you want to communicate is interesting to his audience. The title should briefly formulate one main idea of your text, and ideally should also include the company name. The title of a press release is not the place to weave intrigue, joke, or sprinkle proverbs.
What to write?
Let's start with the fact that the information for those to whom you send the press release should be interesting and unique. If it is an Internet portal for women, then a release about poker will simply be inappropriate there, even taking into account the fact that some women also play poker. Therefore, the task is to find out from the publication or to understand 100% how suitable the information is for a particular media outlet.
The classic of such text: content of only one news item. You shouldn't stuff kazakhstan mobile phone numbers database everything you can remember about your company there. The recipient of your message should quickly understand what, where, when and to whom will happen.
How to write?
The text form is free. There are no restrictions on headings, sizes, lists. Also, no one will require the press release to adhere to the journalistic style of writing. Of course, all the general rules, such as the ban on obscene language and general literacy, apply by default.
However, most often the text has the features of a journalistic work, since in most cases it is created on a news occasion and is intended for the press.
This example press release is designed for educational forums and blogs.
Pay special attention to the title, as it is the one the editor will use to decide whether what you want to communicate is interesting to his audience. The title should briefly formulate one main idea of your text, and ideally should also include the company name. The title of a press release is not the place to weave intrigue, joke, or sprinkle proverbs.