Mistakes and horrors: what you should NOT do in SEO
Posted: Sun Dec 22, 2024 4:17 am
They say that “to err is human” and when it comes to SEO, that is certainly true. It is difficult to have complete control over all the factors that influence the positioning of our pages, so it is important to review the most common SEO errors on the web.
Knowing them will allow you to identify your own mistakes and take preventive actions that will avoid headaches later on. Here we go!
SEO mistakes you should avoid
Duplicate content
This happens when several pages have the same content, which Google doesn't like at all. Duplicate content can occur for many reasons that we don't always take into account. For example, if a website has more than one URL, such as and (without www). In this case, it is essential to choose a preferred domain in Google Webmaster Tools.
Another possible cause is the abuse of tags. The purpose of whatsapp number in philippines tags is to group content by topic, the danger comes when you use too many tags for the same content, which leads to the creation of several pages with the same information.
Not having a responsive design
By the way, this can also lead to duplicate content. If you create a mobile site that is separate from your “regular” site, you will have an additional URL, such as m.yoursite.com . What you could do in this case is create separate content for your web version, although this will take more time and effort.
Therefore, the recommendation is to create a single site with a responsive design , which adapts to all devices. Having a site with these characteristics will also allow you to improve the user experience and make your website available to them whenever and wherever they need it. It is not for nothing that responsive sites are so well received by Google.
Underestimating the power of keywords
Doing keyword research is not only a must-do SEO practice, but also an effective way to listen to your audience. We can't just write about the topics that interest us, we must create content about the topics that interest people.
There are a few tools that will help you do keyword research . These will give you a clear idea of what your audience is searching for on the Internet and will help you identify topics for your content. Likewise, by implementing them, you will tell search engines what your pages are about, helping them to rank well.
This doesn't mean you should repeat the keyword thousands of times in a single article, as just a few times is enough. It also doesn't mean you can't use synonyms (you should!).
Knowing them will allow you to identify your own mistakes and take preventive actions that will avoid headaches later on. Here we go!
SEO mistakes you should avoid
Duplicate content
This happens when several pages have the same content, which Google doesn't like at all. Duplicate content can occur for many reasons that we don't always take into account. For example, if a website has more than one URL, such as and (without www). In this case, it is essential to choose a preferred domain in Google Webmaster Tools.
Another possible cause is the abuse of tags. The purpose of whatsapp number in philippines tags is to group content by topic, the danger comes when you use too many tags for the same content, which leads to the creation of several pages with the same information.
Not having a responsive design
By the way, this can also lead to duplicate content. If you create a mobile site that is separate from your “regular” site, you will have an additional URL, such as m.yoursite.com . What you could do in this case is create separate content for your web version, although this will take more time and effort.
Therefore, the recommendation is to create a single site with a responsive design , which adapts to all devices. Having a site with these characteristics will also allow you to improve the user experience and make your website available to them whenever and wherever they need it. It is not for nothing that responsive sites are so well received by Google.
Underestimating the power of keywords
Doing keyword research is not only a must-do SEO practice, but also an effective way to listen to your audience. We can't just write about the topics that interest us, we must create content about the topics that interest people.
There are a few tools that will help you do keyword research . These will give you a clear idea of what your audience is searching for on the Internet and will help you identify topics for your content. Likewise, by implementing them, you will tell search engines what your pages are about, helping them to rank well.
This doesn't mean you should repeat the keyword thousands of times in a single article, as just a few times is enough. It also doesn't mean you can't use synonyms (you should!).