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24. Media Coverage and Public Relations

Posted: Tue Jan 21, 2025 3:28 am
by hoxesi8100@
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23. Content Offers
Content offers, sometimes referred to as lead magnets, are a way to use content to drive traffic to your site and generate leads. Content offers vary depending on what stage of the buyer's journey your customer is in, but can include webinars, guides, reports, trials, demos, checklists, and more.

Pro tip: Learn about different types of content offers and find the best one for you and your business.

Earned media coverage is a great way to drive brand awareness for namibia whatsapp number database your company and traffic to your website. If your marketing and public relations teams work together, you can generate traffic to your site and create excellent word of mouth.

Ellie Flanagan, a former HubSpot senior corporate communications manager, says, "Although most outlets these days try to stay away from including backlinks in their stories (it‘s usually against their editorial guidelines), that doesn’t mean that a good story won't drive folks back to your site.

Media coverage provides great third-party validation for your company. Stories about new products or services, your company culture, or even industry thought leadership can all be great drivers for a reader who maybe hadn't heard of your company before and wants to learn more."