How to evaluate a landing page before running an ad

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Why the format is useful: promotions always have a positive effect on conversions, attract attention and arouse the user's interest. You can also add a link to the page with the promotion (but on the same domain) to direct the user up the sales funnel.

Who benefits from the format: all advertisers. It is especially effective to use promotions in combination with retargeting - users who are already familiar with the brand and have visited the site, but albania mobile phone numbers database have not yet bought anything, can be additionally motivated by the offered benefit.

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Setting up and using new features
We tell you how to connect and configure new options.

"Already in cart" label. This element is available for ads in the Product campaign and EPC, provided that the advertiser's website has a Metrica counter with correctly configured e-commerce. If e-commerce is not connected or does not work correctly, Direct will not be able to identify users who have added products to the cart, and the label will not be displayed.
Combo format. To use the format, the campaign must have both text and image ads (TGA) and product ads, since the system will combine them. An important detail: if you want to combine products and catalog pages, you need to set up generation by one source: either by site or by feed. Otherwise (for example, if the pages are set up by site, and products by feed), the combination will not work. The advertiser cannot choose which elements will be mixed, and must rely on the system's algorithms.
Promotion. At the group or campaign level, it is enough to set up data on a bonus, discount, cashback, gift - and the promotion will be automatically displayed in the ad in YAN, if the system deems it necessary to show it to a specific user.