A good tag describes the image, including keywords, for search engines and screen readers. For example, how would you describe the image below?
People raising their hands and making heart gestures at a music festival
To increase the visibility of the image, it could be described as "People raising their hands and making heart gestures at a music festival."
Find more tips to help you optimize images in our image SEO guide .
8. Make your URL readable
Keywords in URLs are a minor ranking factor . However, writing a quality URL with descriptive content about the page will help your readers understand what the content is about.
e as simple as possible. Remember that based on just these few words, the user's italy mobile number example brain decides whether this content is useful for them or not.
example of readable URL
Here's what Google recommends to keep a URL readable:
Use punctuation in your URLs and use dashes (-) instead of underscores (_) between words.
Make your URL descriptive and match the page's main keyword.
Use lowercase instead of mixing with uppercase letters.
Make it as short as possible , while still describing the content of the page.
If you need to know how your competitors write their URLs and texts for a target keyword, this is where the SEO Content Template tool comes in : type in a keyword, check your top 10 Google results and get the best out of them.
9. Adjust internal linking
Internal links are those that point from one page to another on your website, while external links are those that point from your site to any other external site.
"Some pages are known because Google has crawled them before. Other pages are discovered when Google follows a link from a known page to a new one," Google says .
Internal linking helps search engines
To add your site's pages to the huge database of discovered URLs, Google sends robots to investigate your site. The robots start by searching for some web pages and then follow the links to find new URLs. Therefore, for search engines, internal linking is one of the ways to discover contextually relevant content on your site.
In addition to helping your site structure and providing relevant content, internal links pass authority between pages and can ultimately improve rankings . If a page, for example, has high authority external links, it will have increased its PageRank score . This authority can then be passed on to another page on the site via internal links.
Internal links help people
For users, internal linking is also an important element that helps them navigate and find more useful information on the website.
According to our recent research , 50% of respondents found encouraging potential customers to move through the funnel to be one of the most challenging tasks. Furthermore, we found that 67% of them try to solve this problem by improving internal links and making content easier to find. 56% of respondents suggest related content to answer the most specific queries.
Internal linking is not a one-time thing, but something you need to monitor constantly. Here are our suggestions on how to build internal links .
9.1. Perform an internal linking audit.
An audit of your existing content will help you understand what topics you currently cover and which ones you need to cover, which articles are relevant, which ones are worth checking out, which ones are worth updating, etc.
Semrush's Site Audit tool has a thematic report that checks your site's internal links and shows:
Ease of accessing your articles: how many clicks it takes to open them from the home page.
Pages that have weak internal LinkRank and pages that provide the majority of internal LinkRank. This can help you identify which pages have the highest and lowest authority on your site.
Internal Linking Issues – Errors, warnings, or notices related to internal links.
Internal linking audit with Site Audit
9.2. Optimize internal links.
Find relevant content and add links to new articles. This can help you improve your website structure and decrease your bounce rate.
You can also optimize internal links according to the user's purchase cycle and move on to the next stage. First, informational content should link to consideration articles, and consideration articles should link to decision content. This is how you optimize the purchase journey.
To get readers interested in other content and help drive traffic through the funnel, add related articles at the end of each post.
9.3. Build your internal linking strategy.
Make a list of your core (or pillar) pages that will help you create topic clusters to better understand your site architecture. These pages are typically the ones that drive the most valuable traffic to your site and are typically targeted to your main keywords with the best content.