Where to start: First, calculate the time interval between the first and second orders of customers. Do not forget that this is an average time, which will vary greatly depending on the products and market segments.
Then start sending out emails if the average time after placing the first order for a certain product has passed, and customers are still in no hurry to buy something else. The form and content of such emails can be very diverse, from a simple coupon to recommendations on the operation or use of the product , a short article or an invitation to a virtual tour of the creation of a new product line.
I can share practical experience and say that those customers who buy baby strollers come back for other purchases after about two weeks and buy baby bedding, etc.
What can be done in this situation? It's bolivia whatsapp resource quite simple:, you need to send an e-mail with a short description of baby bedding. Those who have not yet bought it from us, after reading it, may well say to themselves: "Yes, that's right, I need to buy bedding too. Why didn't I think of this before?"
When to stop: it's hard to say right away, it's all strictly individual. We don't really want our campaign to imperceptibly turn into spam, so it's best to send one letter closer to the end of the average time interval between the first and second orders and another one about a month later. And that's it. If you use a discount system, it's better to stop at the maximum discount that you can afford for the client.