Online sales are here to stay, and they have completely revolutionised the market. The change was first experienced in B2C businesses, but it is now an established trend in B2B companies.
However, business-to-business companies sometimes face certain problems in carrying out this adaptation and getting their customers to use the e-commerce portal regularly.
Today we want to tell you how you can get the most out of this option that offers many advantages to your business.
Why do customers want to use ecommerce?
The first step is to understand what a B2B ecommerce portal brings to customers , to clearly establish and enhance these benefits and incorporate them into the customer's routine.
In fact, according to a 2021 Sana report , professional buyers are india whatsapp data actively seeking access to online channels, and those who already use them want to continue down this path. The problem, however, lies in certain obstacles that interfere with the customer experience, forcing them to “seek help” in traditional channels.
The same Sana study established three main reasons why customers want to have access to online shopping:
Ease of purchase
Easily navigate the product catalog
Greater awareness of inventory availability and delivery times.
In other words, the main advantage of online commerce for customers is convenience ; being able to buy or access information quickly and easily on their own. Therefore, if you play your cards right, an e-commerce portal can be the best way to build customer loyalty.
Knowing this, how can we boost our online sales?
4 Strategies to Get B2B Customers to Buy Online
ecommerce portal@2x 1 - CatalogPlayer
Guide your customers to change purchasing behaviors
A common impediment to online shopping among customers is a certain resistance to changing purchasing patterns due to habit.
Make sure that customers feel guided and that they are well explained how the portal works , for example, with explanatory videos. It is important that the customer does not feel that they are being forced to change their patterns suddenly, but rather that they are being offered new options that provide certain facilities.
Offer incentives
One strategy that could be useful, especially when you are first starting to incorporate online commerce into your B2B business, is to offer certain special discounts.
tablet ipad ticks - CatalogPlayerThere are many ways to do this, such as offering free shipping on certain shipments or exclusive discounts for customers who use the online portal for the first time.
You can also offer cost advantages for larger orders or for several items at once, so that the customer becomes familiar with the online catalogue from the start and is more likely to place one large order rather than several small orders.
Ensures process traceability
Don't forget that when a user makes a purchase online, they really only receive a "promise." Once the purchase has been made, they are informed that their order has been processed, but in many cases there will still be some time of uncertainty before they can confirm their satisfaction with the product or service and the shopping experience.
customer journey mapping - CatalogPlayer
It is important to thoroughly evaluate the traceability of the purchase. Ensuring that the customer can track their purchase throughout the entire Customer Journey is a good way to gain their trust and get them to return to the ecommerce portal in the future.
In this sense, for example, it is essential that if there is any problem, the customer can quickly and easily contact the company to express their concern.