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Optimization and considerations

Posted: Mon Jan 20, 2025 10:10 am
by samiaseo222
The search engine algorithm works in such a way that when a user searches for certain information, it offers the results that respond to it. This shows the importance of defining your business objectives, knowing your buyer persona and constantly benchmarking to outperform your competition and climb positions in the search results.

CRM
Another tool to consider for your digital vp r d email lists strategy is Customer Relationship Management (CRM) . This is a solution for managing customer relationships, focused on three basic areas: sales management, marketing, and after-sales service or customer service. It is a software that allows all interactions between a business and its customers to be centralized in a database.

Its main objective is to manage and analyse interactions with customers to anticipate their needs, improve profitability, increase sales and personalise campaigns to attract new customers. Having a CRM strategy allows you to work on customer loyalty and satisfaction, which has a very positive impact on obtaining, retaining and retaining customers.

Measuring and monitoring strategies
It is important to have a CRM where you can manage interested clients. It will provide you with metrics that will allow you to evaluate each of the actions that your business is carrying out. This way, you will recognize if they are working correctly according to your business objectives.

We share with you some of the metrics you can obtain with a CRM:

Database – Stores and organizes each and every lead.
Cost per lead: how much it cost to obtain the potential clients that make up our database.