B2B2C Marketing Strategy Example 4: Amazon
Posted: Mon Jan 20, 2025 9:03 am
Secondly, Apple is an example of a company whose business model consists of B2B, B2C, and B2B2C all at once.
In terms of hardware, Apple sells its iPhones to telecommunications companies, such as Verizon and T-Mobile, who then sell the iPhones directly to consumers (B2B2C). At the same time, Apple also sells its products directly to consumers at its own stores and on its website (B2C).
Regarding digital services, Apple provides its marketplace, the App Store, to software developers who can then sell their mobile applications to consumers (B2B2C).
Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B).
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Amazon runs one of the largest and most successful B2B2C marketing operations in the world.
In terms of hardware, Apple sells its iPhones to telecommunications companies, such as Verizon and T-Mobile, who then sell the iPhones directly to consumers (B2B2C). At the same time, Apple also sells its products directly to consumers at its own stores and on its website (B2C).
Regarding digital services, Apple provides its marketplace, the App Store, to software developers who can then sell their mobile applications to consumers (B2B2C).
Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B).
Free Marketing Plan Template
Outline your company's marketing india whatsapp number database strategy in one simple, coherent plan.
Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed
Download for free
Learn more
Amazon runs one of the largest and most successful B2B2C marketing operations in the world.