Questions like "But still?" often come up. Such "agreements on the shore" are needed to verify concepts. After all, marketing is a murky thing, you know))
"But still, what is company positioning?"
I answer:
s. Ideally, both the positioning and the product itself are identical to each other. Or all the products you sell should be a logical, obvious subset of your positioning. Positioning is articulated in the following places, for starters: the tagline and/or slogan of your brand, the website, all elements of identity, commercial offers, correspondence, al belize whatsapp resource l marketing content that you produce. Content means:
Corporate Blog Articles
Videos
Social Media Posts
Articles in the media
Expert discussions
Training courses
Own communities.
Positioning can complement and enhance your product, making it unique in a highly competitive environment. For example, you are developing “yet another CRM system”, but you position yourself as the world’s best support service for partners selling CRM.
The pinnacle of “perfection” of positioning is when “word of mouth” communicates purely qualitative concepts about your company: “reliable”, “creative”, etc. Having such a reputation, it is much easier to release new products in niches that are new to you. For example, Rolex can release car mats and not go broke, but rather get a nice additional income.