Text options to motivate users to come to a trial lesson:

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Tell the user what awaits them during the free trial lesson: the program, what skills and knowledge the user will receive after the first lesson.
Feedback about the teacher from the school's students.
Feedback on the first lesson from those who have completed it. For this, you can offer users questionnaires that will not only ask about the teacher, but also about the organization of the lesson. For example, a comfortable duration and measured pace of the lesson, a timely start of the lesson, acquired knowledge, skills and recommendations after the lesson.
The purpose of the texts in this scenario is to show the value of the lesson. Yes, the user has already signed up, but over time, motivation may decrease. Therefore, it is important not only to remind about the date and time of the lesson, but also to show what awaits the user and what benefit he will receive.

Leading to purchase after a trial lesson
The scenario helps to increase the conversion to purchase after completing a trial lesson using a discount promo code.

How the script works

The user completed a trial lesson but did not pay for the course. The user is subscribed to a Telegram bot.
After completing a trial lesson, we send the user a message in the Telegram bot asking if he liked the lesson.
If you didn't like the lesson, we ask what exactly you didn't like. The user's answer will go to the dialogues section and the human operator will be able to work through the negative.
If you liked the lesson, we will give you a promo code for a limited-time discount.
If the user has not paid for the course, and there are 24 hours left until the promo code expires, then we send a reminder in the Telegram bot that the discount will soon expire.
Sending messages if the status in CRM has changed to "Trial lesson completed"
Increase repeat sales
The scenario motivates users to make repeat purchases with a relevant offer.

How the script works

The user purchased the course.
A few months after the purchase, we send the user a message with a selection of courses on which he can continue his studies.
The message can be scheduled to be sent immediately after the course ends, if access to the course is limited in time. Or after a fixed period, for example, after 3 months.

Trigger messages by deal status
Increasing user loyalty
The scenario improves the user experience during the learning list of italy cell phone number process and helps to increase loyalty to the online school.

How the script works

The user takes a course in an online school.
Every week he receives statistics of his classes by email: what lessons were held, how long they lasted, where to find materials for the lesson.
This is another script that runs on a schedule rather than when a trigger event occurs.

Scheduled messages
You can send homework assignments and deadlines in messages. And also the student's progress: how many blocks he has already mastered, how many are left, what is his rating among the course participants, if you keep such records.

If you have set up all the scenarios from the article, your customer base has increased. Now you can download those who have purchased the course and set up advertising for similar users. This will help attract users who are more likely to convert into a purchase.

To engage with users at all stages of the funnel, read our guide .