For example, in an exhibition venue
Posted: Mon Jan 20, 2025 6:42 am
Five aspects to further deepen the trilogy of empathy Continuing the three major directions, Cai Kunqi, senior director of product and strategic planning of LINE Taiwan Enterprise Solutions Division, used the "Marketing 5.0" elements proposed by marketing guru Philip Kotler, from "forecasting", "data", "scenarios", "enhancement" " and "agile" and other perspectives to bring out the related services of LINE business solutions. 1. Multi-dimensional data assists, making predictions more accurate There is a variety of data in the LINE ecosystem to help brands make accurate predictions, and some of it is exclusive data.
Taking LINE's performance-based advertising LAP as an example, it incorporates LINE TODAY and LINE VOOM's viewing content preferences, consumption data predictions, GeoDMP's location data, and uae mobile phone number list consumer interest data from the OpenChat community it has joined. LINE uses two major methods to improve data. One is through AI learning, and the system automatically selects accurate audiences to break through human thinking inertia. For example, for users who have browsed golf news, most people would intuitively push golf products, but after AI analysis, it was found that it is also suitable to push SUV ads, because cars that can accommodate golf equipment can also impress this group of people, and then open Possibility of more audience choices.
The second is to provide more Data API Solutions, such as connecting more valuable third-party data to help brand owners conveniently use multiple data and accurately deliver effective advertising. 2. Get close to the scene and create a personalized perception The scene is closest to the current situation of consumers. LINE is committed to building LINE Beacon Network, which will be deployed in major business districts with large crowds. It will also gradually complete the deployment of airports, department stores, and railway stations. Brands can also deploy LINE Beacon in their own venues to trigger new interactive scenarios.
Taking LINE's performance-based advertising LAP as an example, it incorporates LINE TODAY and LINE VOOM's viewing content preferences, consumption data predictions, GeoDMP's location data, and uae mobile phone number list consumer interest data from the OpenChat community it has joined. LINE uses two major methods to improve data. One is through AI learning, and the system automatically selects accurate audiences to break through human thinking inertia. For example, for users who have browsed golf news, most people would intuitively push golf products, but after AI analysis, it was found that it is also suitable to push SUV ads, because cars that can accommodate golf equipment can also impress this group of people, and then open Possibility of more audience choices.
The second is to provide more Data API Solutions, such as connecting more valuable third-party data to help brand owners conveniently use multiple data and accurately deliver effective advertising. 2. Get close to the scene and create a personalized perception The scene is closest to the current situation of consumers. LINE is committed to building LINE Beacon Network, which will be deployed in major business districts with large crowds. It will also gradually complete the deployment of airports, department stores, and railway stations. Brands can also deploy LINE Beacon in their own venues to trigger new interactive scenarios.