Welcome bot for automating the first dialogues with the client
Posted: Mon Jan 20, 2025 6:37 am
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How Marketing Automation Impacts Sales Growth
Helps collect and qualify leads
Collecting leads manually takes time and effort. Automation solves this problem. Systems track visitors’ behavior on the site, collect data on interactions, and determine the customer’s readiness to buy.
For example, using a trigger lead bot, a company collects data about a client. Additionally, the system evaluates it according to specified criteria: region, position, interest in the product. After that, qualified leads are transferred to the sales department.
A fragment of the welcome bot on the site
The result is less time spent processing unsuitable applications and more focus on real clients.
Facilitates audience segmentation
Automation allows you to divide your customer base into groups based on the desired parameters: age, geography, interests, previous purchases. Such segmentation makes communications more accurate and allows you to:
better understand customer needs;
increase customer loyalty ;
hold them;
increase repeat sales and profit from each customer - LTV ;
cut the marketing budget.
For example, one group receives offers with list of germany cell phone number discounts, another - recommendations based on previous purchases. Their messages do not overlap, and the company receives a higher probability of conversion to a purchase.
Makes it easy to personalize messages
Automation systems analyze customer behavior. Based on this data, individual offers are created.
The customer just looked at the product but didn't buy it? An hour later, he receives an email with additional information or a promo code.
Abandoned Cart Automated Reminder Email
Personalized Abandoned Cart Email
This personalization increases customer loyalty and drives sales.
Speeds up email automation
Email newsletters are a classic marketing tool. Automation takes them to a new level. Systems themselves determine when and to whom to send letters based on behavioral data.
For example, new subscribers are sent a welcome series of emails, and “sleeping” customers are sent a reactivation email with a reminder and a special offer.
How Marketing Automation Impacts Sales Growth
Helps collect and qualify leads
Collecting leads manually takes time and effort. Automation solves this problem. Systems track visitors’ behavior on the site, collect data on interactions, and determine the customer’s readiness to buy.
For example, using a trigger lead bot, a company collects data about a client. Additionally, the system evaluates it according to specified criteria: region, position, interest in the product. After that, qualified leads are transferred to the sales department.
A fragment of the welcome bot on the site
The result is less time spent processing unsuitable applications and more focus on real clients.
Facilitates audience segmentation
Automation allows you to divide your customer base into groups based on the desired parameters: age, geography, interests, previous purchases. Such segmentation makes communications more accurate and allows you to:
better understand customer needs;
increase customer loyalty ;
hold them;
increase repeat sales and profit from each customer - LTV ;
cut the marketing budget.
For example, one group receives offers with list of germany cell phone number discounts, another - recommendations based on previous purchases. Their messages do not overlap, and the company receives a higher probability of conversion to a purchase.
Makes it easy to personalize messages
Automation systems analyze customer behavior. Based on this data, individual offers are created.
The customer just looked at the product but didn't buy it? An hour later, he receives an email with additional information or a promo code.
Abandoned Cart Automated Reminder Email
Personalized Abandoned Cart Email
This personalization increases customer loyalty and drives sales.
Speeds up email automation
Email newsletters are a classic marketing tool. Automation takes them to a new level. Systems themselves determine when and to whom to send letters based on behavioral data.
For example, new subscribers are sent a welcome series of emails, and “sleeping” customers are sent a reactivation email with a reminder and a special offer.