Inbound Funnel
Posted: Mon Jan 20, 2025 6:37 am
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Inbound has some functions, such as:
attract new customers;
expand to increase your brand visibility;
create relevant content;
and reduce lead acquisition costs.
Inbound Marketing strategies can be applied across a variety of channels, such as:
website and SEO (Search Engine Optimization);
blog;
social media;
search network ads.
The advantages of Inbound Marketing are diverse and have a friendly tone in constant dialogue with the client. The constant exchange relationship increases the quality of services and the level of participation so that the results are more effective in the medium and long term. The essence of this strategy is tied to some major pillars: attract, convert, relate, sell and analyze.
Outbound Funnel
In the Outbound process, the sales team approaches potential customers through active prospecting . Importantly, the contact must match the ideal customer profile, which is defined by a set of high school coaches email list parameters linked to the characteristics of the customer that best adapts to the solution offered.
A sales team that applies the Outbound funnel is usually made up of SDRs and Salespeople . SDRs actively prospect, qualify the lead, and schedule a meeting with the salesperson, who then moves on with the negotiation.
When you put your salespeople in charge of handling each customer throughout the entire purchasing journey, you overload your team and end up wasting your employees' skills.
Assembling the mixed funnel
To build a mixed funnel, you need to integrate Inbound and Outbound initiatives—now I’ll show you how it works! Let’s start the examples with a lead migrating from Outbound to Inbound.
Let's say that company X has a Sales team made up of 2 SDRs and 1 salesperson, but the company wants to grow and the cost of acquiring Leads with the current structure means that the accounts don't add up, so they need a solution to scale activities, automating some processes — in this case, marketing automation can help a lot.
Inbound has some functions, such as:
attract new customers;
expand to increase your brand visibility;
create relevant content;
and reduce lead acquisition costs.
Inbound Marketing strategies can be applied across a variety of channels, such as:
website and SEO (Search Engine Optimization);
blog;
social media;
search network ads.
The advantages of Inbound Marketing are diverse and have a friendly tone in constant dialogue with the client. The constant exchange relationship increases the quality of services and the level of participation so that the results are more effective in the medium and long term. The essence of this strategy is tied to some major pillars: attract, convert, relate, sell and analyze.
Outbound Funnel
In the Outbound process, the sales team approaches potential customers through active prospecting . Importantly, the contact must match the ideal customer profile, which is defined by a set of high school coaches email list parameters linked to the characteristics of the customer that best adapts to the solution offered.
A sales team that applies the Outbound funnel is usually made up of SDRs and Salespeople . SDRs actively prospect, qualify the lead, and schedule a meeting with the salesperson, who then moves on with the negotiation.
When you put your salespeople in charge of handling each customer throughout the entire purchasing journey, you overload your team and end up wasting your employees' skills.
Assembling the mixed funnel
To build a mixed funnel, you need to integrate Inbound and Outbound initiatives—now I’ll show you how it works! Let’s start the examples with a lead migrating from Outbound to Inbound.
Let's say that company X has a Sales team made up of 2 SDRs and 1 salesperson, but the company wants to grow and the cost of acquiring Leads with the current structure means that the accounts don't add up, so they need a solution to scale activities, automating some processes — in this case, marketing automation can help a lot.