The client's personal birthday
Posted: Mon Jan 20, 2025 6:04 am
Do you know your customers’ birthdays? Give them a gift or offer an exclusive promotion! This is a common practice that is always well received and helps build long-term customer loyalty . This could be for:
the anniversary of the customer's registration date (1 year after becoming a customer).
5 - Cart abandonment emails
It is very common for a user to select products in their shopping cart, but not proceed with the purchase for a number of reasons:
he forgot to finalize the order
is waiting to see if other products will be in stock,
they thought the price was too high, etc.
Sending a reminder email will rekindle the customer's iceland whatsapp data interest in the products and ultimately trigger the purchase.
You can send up to three shopping cart abandonment reminder emails, but at very specific times (a few days or even weeks apart) so as not to seem too intrusive.
6 - Cross-selling and up-selling emails
Up-selling and cross-selling are very common and popular practices in ecommerce. While they are typically pre-integrated into your ecommerce management solution , you can also use them in your emails.
They are also known as "upselling" since their purpose is to promote additional products or items beyond those initially ordered.
7 - The product launch email
This automated email is a great way to promote a new product launch . It’s even more effective when it’s tailored to the purchasing habits and behavior of the customers who will receive the email.
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8 - The satisfaction survey email
Your customers will be happy to hear from you and will be even happier to give you feedback . As a token of appreciation, this email could take the form of:
a survey,
an evaluation
an invitation to write a review of the site,
or a satisfaction survey.
A great way to understand customer expectations so you can respond more effectively.
9 - The product expiration email
If your products or services have an expiration date, this type of automated email can be very effective. It can be for:
a subscription that is about to expire,
a software license
a promotion that is coming to an end, etc.
Set a specific deadline before the expiration (1 month in advance, for example) and automate the sending of the email, warning the customer about the upcoming expiration and offering them the chance to renew their experience . It's a win-win situation!
10 - Unique promotional emails
Again, you can automatically send a personalized email with promotions or special offers on very specific dates. This could be for:
Holidays (Christmas, Easter, Valentine's Day, etc.),
commercial events (Black Friday), etc.
11 - Email to inactive customers
It happens (more often than you might think) that you lose a customer. They may stop showing any signs of life from one day to the next, for no apparent reason. If you still have their contact details in your database , it’s a good idea to send them a follow-up email (just to remind them of your existence).
Set a specific period of inactivity after which the email will be triggered. You can then automate the email and offer a discount or free product to encourage them to make a purchase.
the anniversary of the customer's registration date (1 year after becoming a customer).
5 - Cart abandonment emails
It is very common for a user to select products in their shopping cart, but not proceed with the purchase for a number of reasons:
he forgot to finalize the order
is waiting to see if other products will be in stock,
they thought the price was too high, etc.
Sending a reminder email will rekindle the customer's iceland whatsapp data interest in the products and ultimately trigger the purchase.
You can send up to three shopping cart abandonment reminder emails, but at very specific times (a few days or even weeks apart) so as not to seem too intrusive.
6 - Cross-selling and up-selling emails
Up-selling and cross-selling are very common and popular practices in ecommerce. While they are typically pre-integrated into your ecommerce management solution , you can also use them in your emails.
They are also known as "upselling" since their purpose is to promote additional products or items beyond those initially ordered.
7 - The product launch email
This automated email is a great way to promote a new product launch . It’s even more effective when it’s tailored to the purchasing habits and behavior of the customers who will receive the email.
tile banner
8 - The satisfaction survey email
Your customers will be happy to hear from you and will be even happier to give you feedback . As a token of appreciation, this email could take the form of:
a survey,
an evaluation
an invitation to write a review of the site,
or a satisfaction survey.
A great way to understand customer expectations so you can respond more effectively.
9 - The product expiration email
If your products or services have an expiration date, this type of automated email can be very effective. It can be for:
a subscription that is about to expire,
a software license
a promotion that is coming to an end, etc.
Set a specific deadline before the expiration (1 month in advance, for example) and automate the sending of the email, warning the customer about the upcoming expiration and offering them the chance to renew their experience . It's a win-win situation!
10 - Unique promotional emails
Again, you can automatically send a personalized email with promotions or special offers on very specific dates. This could be for:
Holidays (Christmas, Easter, Valentine's Day, etc.),
commercial events (Black Friday), etc.
11 - Email to inactive customers
It happens (more often than you might think) that you lose a customer. They may stop showing any signs of life from one day to the next, for no apparent reason. If you still have their contact details in your database , it’s a good idea to send them a follow-up email (just to remind them of your existence).
Set a specific period of inactivity after which the email will be triggered. You can then automate the email and offer a discount or free product to encourage them to make a purchase.