The Price of Purpose
Nowadays, the consumer expects the brand to be person-focused and purpose-driven. It must offer consumer experiences that focus on being environmentally and socially sustainable. Basically, your business must be clear about reducing its carbon impact. It must support communities and look after its staff too. But there’s more.
. And they want to feel supported along the way.
Customers want to live in alignment with their values when they make purchases. They want to feel good once they’ve invested in your brand. And like we’ve said, they want to feel connected to your brand throughout the buying journey.
Social responsibility strategies are a way bangladesh whatsapp number database to keep people connected to your brand. Customers derive a sense of purpose when they support a brand that resonates with their values.
Incorporating Social Responsibility Into Your Business
Social responsibility strategies in business mean this: On top of maximising value, the company must act in a way that benefits society. Your business is expected to be purpose-driven and people-centric. In other words, this means they look after their employees, their customers, and the wider community.