John Mueller on the Position of Internal Links

[himuhumaira]

Here's John Mueller's tweet on the matter:


John Mueller on the placement of internal links in the body of the page
So, it's fine to put them wherever you want because internal links are important. But why is there so little talk about them? Why is there so little diffusion on internal Link Building? I think it's due to the fact that few list of antigua and barbuda consumer email people, including SEOs, are aware of the real value of internal links, if structured properly.

Let's see how we can use them to increase organic traffic to our sites.

We can do at least two things with the internal links on our site:

Link Building to position our “business” pages (yes, link building and in a legal way).
Revitalize our pages that no longer generate traffic.
Let's look at these two strategies in detail.

Link Building To The Most Important Pages
Open Google Search Console, click on “Links” in the left menu and then in the “Internal Links” table .

Internal links of a website visible in Search Console
You can view internal links with multiple links on Google Search Console
Do you see the most important pages of your site listed in the top ten, say right after the homepage?

No? Then there is a problem of undervalued Internal Link Building.

Now run a crawl with Semrush or your favorite crawler.

If you used Semrush, after the scan is complete, go to the “Internal Links” section. Here you will find the “Internal Link Distribution ” graph where, essentially, you will be able to know which pages of your site are currently receiving the highest “Internal Link Rank”.

Internal Link Distribution of a Site in Semrush Site Audit
If you have confirmation that among the pages identified by Semrush as “strong” there are not those that are most important for you (and your business), then you can work to change the state of things.