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Why prepare in advance?

Posted: Mon Jan 20, 2025 4:53 am
by monira444
Preparing in advance is key to Black Friday success, especially considering that nearly 50% of shoppers start their research a month or more in advance. Additionally, 6 in 10 shoppers prepare for Black Friday by joining VIP lists and downloading the store’s app, all to ensure they don’t miss out on the best deals.

Competition is fierce, and consumers are increasingly demanding and informed. Preparing in advance gives you time to plan campaigns, adjust your website, organize inventory, train your staff, and most importantly, ensure a positive shopping experience for your customers. In addition, preparing in advance helps you avoid last-minute problems such as website crashes, product shortages, and customer service difficulties.

How to program?
Planning for Black Friday should start months in advance. Here are some essential steps:

Campaign planning: define which products will be on belarus whatsapp data sale, what discounts will be offered and how these offers will be communicated to customers.

Website Optimization: Make sure your website is fast, responsive, and ready to handle a high volume of traffic.

Inventory management: Ensure you have enough products to meet demand and avoid customer frustration.

Staff training: Prepare your staff to handle increased sales and customer service volumes.

Marketing strategy: invest in paid advertising, email marketing and social media to reach as many consumers as possible.

Tips to get ahead of your competitors
Black Friday is, of course, the day of big discounts. Prices drop, customers buy products at a discount… but does it all come down to discounts? Not at all! Discounts alone are not enough, you also need to reach these customers by investing in marketing and good customer service.

Create a unique shopping experience: personalize offers and product suggestions based on your customers' behavior.

Invest in targeted advertising: use digital marketing tools to reach your target audience precisely.

Offer free shipping: this is one of the main reasons consumers buy during Black Friday.

Provide fast and efficient service: provide service channels such as chatbots, WhatsApp and social media to quickly resolve queries and problems.

After-sales: don't forget about after-sales, it is the key to retaining customers acquired during Black Friday.

Start preparing your marketing campaign
Preparing your e-commerce for Black Friday 2024 is a task that begins well before the date. Competition is fierce, but with proper planning and strategies, your business can take advantage of the moment and make money.