When writing my logo guidelines, I will consider the following:

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Having brand guidelines will help guide me in the rebranding process to ensure consistency in this new stage for Psyched 2 Cyc.

Brand guidelines will be especially critical when showcasing my new logo. These guidelines will make it as easy as possible for customers to see, recognize, and remember my logo, making up for any lost familiarity from the original logo.


Logo elements. What visual elements make up my logo? When and how are each of them used?
Color variations. What does the colored version of my logo look like? What about black and white? When are each of these used?
Clear space. Also called padding, this is the space around my logo that prevents overlap or obscuring. I will aim for at least 10% of width at all times.
Unacceptable uses. What can never be done to my logo? What algeria whatsapp number database color variations, rotations, scaling, etc. do I want to avoid?
These guidelines will be essential for me to distribute to my team so everyone has the information they need to handle the rebrand effortlessly.

It will be important for my team members and external agencies we hire to help us with the website and app redesign, building out our rebrand campaign, and creating new marketing materials.

6. Track brand sentiment along the way.
Though part of the reason for my rebrand is to attract new customers, my current customers are loyal and trusted. Therefore, I will get feedback from them on the rebrand elements I am considering.

I plan to conduct focus groups to see if the new branding images and messages communicate my new mission, values, and vision. If I don't receive positive feedback, I may need to go back to the drawing board.

I know one of the most crucial steps in rebranding is tracking brand sentiment before, during, and after a rebrand launch, so I will look at brand sentiment before the rebrand to see what current or potential customers like and dislike about Psyched 2 Cyc’s branding.