Why use AI for conversion rate optimization?

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While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making. I think that AI is a real lifesaver when it comes to conversion rate optimization.

In this post, I am going to explain why you should give it a shot, as well as cover the main use cases.

Table of Contents

Why use AI for conversion rate optimization?
How to Apply AI to Your CRO Strategy
Understand customers better — and faster.
If you’ve ever had to sift through hundreds of CRM albania whatsapp number database records to identify common customer behaviors, then you know how much time (and brainpower!) it requires to reach conclusions.

Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. I’d even go so far as to say that this AI application is quickly becoming the new standard for data-driven teams.

A survey run as part of HubSpot’s and The Next Wave’s 2024 “How AI Is Driving Personal Productivity and Business Growth” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better.

AI CRO, marketers are already using AI to be more productive and conduct better data analysis

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Naturally, I’m not suggesting that AI replaces all the customer data analysis work — you still need a CRO specialist. Still, equipping them with AI-powered tools lets them focus their manual efforts on areas that truly need human expertise.