Using data to create personalized experiences

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It is typically advertising targeting data or data purchased by a company from external vendors. With cognism , enrich your databases with contact data, premium business information and contextual data book a demo this quality data in turn improves the sales, marketing, and revops processes that depend on it. For example, you can enrich sales navigator lead lists with actionable data, such as verified b2b emails and mobile phone numbers . Typically, b2b companies use data enrichment tools to automate the process.

These tools analyze social media, public band data records, and other sources to find data about the companies and people in your database. They then update your database – often a crm – to reflect these results, filling in gaps and amending inaccurate data, so you have access to the best possible data at all times! Why is data enrichment important? Data enrichment is primarily used to fill gaps in customer data and provide more context to marketing, sales, and customer success teams.

But this process goes even further. Let’s review some of the results you can achieve through enriching your b2b data. To eliminate inefficiencies and fill your pipeline faster bad sales information can hinder your ability to sell. Bad data wastes salespeople’s time by contacting the wrong numbers or unqualified leads. Imagine a salesperson identifies a prospect who is the vp of marketing for a target account. Relying on data from their crm, they spend a significant amount of time researching their prospect and crafting a prospecting email that addresses common pain points that marketers face.