Furthermore, price directly influences the public's perception of the brand, with brands that are most valuable to customers being chosen, even when they have higher prices.
Example: a value that stands out from the competition.
3. Square
This P can sometimes cause confusion, since in English ameriplan email leads the word used is placement . A good way to understand it is to define “place” as the place where the product will be sold .
In this way, it is broader than just one place, being responsible for the entire distribution , that is, indicating how the product will reach the customer.
At this point, it is necessary, for example, to define whether your sale will be in a physical location, whether there will be virtual stores or whether it will be done in both environments.
Furthermore, some aspects help to define these points, such as knowing where your customer is , where they usually look for your type of product, and who the competitors are in this sector.
Example: shops and restaurants.
4. Promotion
This is the way in which the product is advertised, therefore, not only the advertising part must be defined , but also the communication and language that will be used in the campaigns, in order to reach the target audience.
It is necessary to evaluate how the competition works with advertising, the frequency of advertising and the choice of the best advertising channels. It is also important to check the way in which messages will be conveyed to customers.
In this sense, it is worth investing in strategies such as Inbound Marketing , Marketing Automation and other techniques for attracting and retaining customers. Another important aspect to consider is the company's tone of voice ; keep in mind that all of these responses depend on your personas .
Example: advertisements and campaigns.
Check out this summary we prepared: