In a year characterised by global lockdowns, working from home becoming the new normal and an unprecedented reliance on digital communication, retail and entertainment, brands and tech brands that have successfully leveraged technological innovation have significantly boosted the value of their brands.
Accounting for 14% of total brand value in the 2021 ranking, technology remains the most valuable sector in the Brand Finance Global 500, with 47 brands represented and a combined brand value of close to $1 trillion (€844.3 billion).
Santander, leader among the most valuable brands in Spain
According to Brand Finance's latest annual Global 500 2021 report, despite the pandemic, 7 Spanish brands have weathered the crisis and remain on the list of the 500 most valuable brands in the world.
This report highlighted the following most valuable brands indonesia business email database in the world of Spanish origin within the ranking:
Santander
Zara
Movistar
BBVA
The English Court
Iberdrola
Mercadona
In 2020, the brand value of the 7 Spanish brands amounted to 59.3 billion euros, while this year it has been reduced to 50.25 billion, but despite this, they contributed 0.8% of the total value of the ranking, which this year reaches 6.06 billion euros.