Google clearly states that it only appreciates natural links that appear whenever someone “Considers your site valuable and useful to their users.” So this is something you should aim for.
But what makes a natural link? Minerva Sánchez advises putting yourself in the shoes of a user to determine whether a link fits naturally.
“When it comes to link building, it is often worth considering what a user would think of that link if they found it in a post. Is it useful? Is it relevant? Is it coherent? In other words, does it make sense to find this link here? If the answer is yes, it passes the user test (and should pass the bot test as well).“
Now, if the link is relevant and a natural fit, you can ghana business email database often expect it to generate traffic, since people who visit a website that links to your site belong to your target audience.
But what if no one clicks on the link? Is it of any use? Some of our panellists claimed that such links have a much smaller impact. Others pointed out that, whether they generate clicks or not, links still increase the popularity of the page, so they have some value. In addition, Noelia Regalado offered an interesting point of view explaining why it is not necessary to click on links.
“ Yes and no, let's imagine that this link is in a directory of companies related to my sector in my area, in which case, my website and possibly my phone number will be there, so the fact that they know where I am and how to contact me is already a good help. Sometimes they may call us without visiting the website.”