The platform also offers a fertile ground for new partnerships: Horeca Entree has already become a media partner of Food Reporter and due to its large reach, more and more top chefs, trend watchers and other stakeholders want to participate in the co-creation process. In March, the success of Food Reporter was once again rewarded with the B2B Marketing Award 2013 .
Unfortunately, I can't express the ROI in dollar signs, but with an investment of just €2000 (the purchase of a website, two cameras and two microphones) it is clear that this co-creation investment is worth every penny.
Port of Rotterdam
The Port of Rotterdam (PoR) is the largest port in Europe, but for how tunisia mobile phone number list long will it remain this way? Danger lurks, because what exactly makes foreign companies choose to transport their freight via the Port of Rotterdam? Every port has a certain character. For example, competitor Antwerp is described as friendly and collaborative and Hamburg as safe and reliable. Rotterdam, on the other hand, lacks character: “ The PoR has traditionally been a symbol of the status quo, while in reality we are at the forefront of innovation .” According to Thea de Vries , manager marketing communications at the PoR.
of the PoR with a new philosophy: Rotterdam, the groundbreaking port. With this new image, the PoR wants to make it clear that it is tackling challenges together with its target group, with the aim of improving the entire transport chain. And that last point is of course interesting for the target group.