The purpose of marketing is to bring the company the greatest possible profit. Many people think of marketing as just promoting a certain product or service, i.e. just one of the four P's of marketing , but attention needs to be paid to each of them. Therefore, marketing should only be addressed when the company has a well-thought-out marketing strategy and is confident in the effectiveness of the chosen communication channel.
As a reminder, we would like to mention that the 4Ps together form the marketing mix and include: "product", "price", "place", and "promotion".
Otherwise, the company ends up investing in something spain email list that will not help it at all . Unfortunately, most entrepreneurs do not set partial goals and do not evaluate their achievement, and if it seems to them that a given practice is not working, they simply stop with it and start doing something else. Often, they hire an expert in a given area, but due to the incorrectly chosen communication channel, their business does not move anywhere.
TOP 5+ best marketing strategies for small businesses
Determining a marketing strategy
Determining a marketing strategy
As already mentioned, advertising and promotion as such only make sense to address when you have a well-thought-out or revised marketing strategy . This means that you should be able to answer the following questions in advance :