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DOWNLOAD THE GUIDE Why is high deliverability important in email marketing? If you have fully grasped the concept of email deliverability, you will already know the answer to this question. The higher your deliverability rate, the more recipients will receive your emails, increasing the success of your campaigns . We can compare this factor to the traffic of a website. For example, if you have an affiliate blog, with very interesting and high-converting content, but it does not appear on Google, you will not have visitors.


And as a result, you will never make the sales hong kong telegram data you hoped for. So, the higher your deliverability rate, the more effective your strategy will be, in every way: more engagement, more conversions, more ROI . How high is a good Email Deliverability Rate? In general, to get the most out of an email marketing campaign, it is recommended to achieve a deliverability rate of at least 85% to 95% . A recent deliverability study indicates that the average deliverability rate in email marketing is 85.


7% . Translated: approximately 1 in 7 emails never reach the recipients' inboxes . If we look at the major ISPs (Internet Service Providers), we find that it is Google with Gmail that offers the highest deliverability rate: Gmail – 95.54% (of which 37.74% in the promotions tab) Microsoft (Outlook and Hotmail) – 91.33% Yahoo – 81.33% AOL – 76% Looking at the main email marketing services and platforms known in the Italian and international market, it is not easy to collect official values.