Do you want to implement an SMS routing solution? Be aware that there are a few criteria to respect before you start! The Short Message System integrates different routing modes. We explain how to use them in this article! How to select your router? Implementing a routing solution requires meeting many criteria. On the operating mode: Depending on the usage methods, the provision of a platform or an SMS API is a point to check. SMS sending software or mail to SMS can also be a solution to consider in certain specific cases.
In many cases, a company wishing to send SMS messages is required to use a specialized SMS provider. Sendings can be made from databases (Excel), but also from an API. Using SMS Routing There are different ways to use chile phone number data SMS routing. It can be used to offer personalized commercial offers (marketing) to your customers, remind them of an event taking place in a geographic area, or wish them events such as the New Year or a birthday. You can also send transactional messages or SMS alerts in a more informational context.
SMS routing has several advantages: Setting up personalized messages by integrating variables A very high reading rate (close to 100%) Precise targeting Lower cost than other communications (read also: Mail vs SMS) Important: Setting up an SMPP connection is recommended for large and massive SMS routing. What are the KPIs to track? SMS providers allow you to know the message deliverability rate. However, they cannot tell you the reading rate. In addition, it is possible to integrate a link to your website / application into your SMS in order to develop your company's sales and attract traffic. Clicks are among the interesting KPIs to analyze on several points: If clicks are high, you can infer that the message had an impact on your recipients. If you want to re-engage them as part of a specific campaign targeting clickers/non-clickers.
Some additional elements on SMS routing To learn more about sending bulk SMS : It allows you to reach all of your desired databases in record time. The reading rate of an SMS is 95%, so this will ensure that the message is read. In addition, SMS routing is one of the least expensive communication methods. In order to attract your customers to your website, contacting an SMS service provider is one of the best methods! It allows you to develop your site's traffic with your databases. For example, at SMS Partner, we support our customers in setting up their campaigns at a lower cost.