Who doesn't like receiving a message for their birthday? A simple text message, or a more personal format like a voice message, is always much appreciated on this special occasion. So don't hesitate for a second to please your customers with a birthday SMS campaign ! Plan and automate your SMS campaigns now with our solution and personalize your message by integrating variables. Why celebrate your customers' birthdays? By carrying out a campaign to wish your customers a happy birthday, you clearly stand out from the competition . In this way, you improve your customers' vision of your brand and at the same time their loyalty .
It is true that customer loyalty involves a certain cost, especially for sending SMS messages. But the cost involved remains lower than that incurred in acquiring new customers or in telephone prospecting and the return on investment is often more advantageous. In addition, it should not be forgotten that loyalty positively affects the turnover and profitability of companies since loyal customers buy more than volatile customers. Why use SMS to celebrate a birthday? The SMS channel has the particularity of combining many advantages.
A channel available everywhere: 100% of mobile phones can receive SMS messages; A very high reading rate: over 90% of messages are read, 80% within minutes of sending; Low commercial pressure: 3 marketing SMS costa rica phone number data are sent each week to a mobile phone while a customer can receive up to thirty commercial emails per day; A high memorization rate: 60% of recipients remember having received a marketing message; The landing page on Toodiz : a simple and original way to celebrate a customer's birthday by integrating into your campaign a URL to a landing page created especially for the event.
To learn more about SMS marketing, don't hesitate to consult our study: Do you know the figures for SMS marketing? Some ideas for SMS messages to send! To retain a customer/prospect: Celebrate a birthday Celebrate a special event like a holiday (Valentine's Day, Christmas) Following a purchase/subscription: For a customer review For transaction information (with transactional SMS) To provide information about the company: Promotional campaigns Launch of a new product Virtual voucher offer How to integrate birthday SMS on SMS Partner? To set up a birthday SMS campaign , it's very simple. You just need to follow these 3 steps: 1° Edit an Excel or CSV file by integrating the following elements: Phone number Desired recall date => Example file to download.