Constant monitoring and analysis of results

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William Thomson Kelvin (1824–1907), British physicist and mathematician, said: “What cannot be measured, cannot be improved.” This is also true in the world of digital marketing. Every month, it is necessary to monitor, through specific reports, the results you are obtaining.

Marketing actions depend on KPI metrics . If we are not achieving the goals, it means that we need to rethink the strategy and establish other types of actions.

Some examples of measurement tools are Google Analytics and Webtrends . To afghanistan email list measure your SEO strategy, an effective tool is SEMrush . If you want to study your competitors, a good alternative is Alexa .

Given the rapid growth in data volume, it is important to have a data scientist in your company.

This professional should identify the company's challenges and problems that may arise (or solve a problem that has already occurred), analyze the different sources of data available, and define guidelines for the company's growth.

The main goal of marketing managers, therefore, when it comes to monitoring metrics and doing data driven marketing , should be ROI.


Implementing improvements
Constant monitoring of data analysis is what leads us to make decisions and implement improvements.