Snappy New Year & WaliSnaps: How to use Snapchat as a marketing tool

[jrineakter]

You've just managed to use Facebook and Instagram, now there's another new marketing tool around the corner, Snapchat! With 400 million messages sent worldwide every day, this application is definitely worth it.


Currently, Snapchat is one of the most popular apps among millennials. Many large companies such as Intel, CNN and the World Wildlife Fund use the application as a marketing tool through advertisements. Unfortunately, advertising on Snapchat is not yet possible in the Netherlands, but that does not stop creative marketers from joining this hype.

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Walibi Holland, in collaboration with the Dutch-Polish rapper Mr. Polska, started a Snapchat campaign to promote the new roller coaster 'Lost Gravity'. The so-called 'Walisnaps' with sneak peeks of the roller coaster were visible for a maximum of 24 hours in 'My Story'. Through this collaboration and the popularity of the channel, Walibi was able to reach a large part of the target group in one go and in this way attract their attention.

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In addition to these sneak peeks, there are many other ways to use Snapchat effectively for your business.

1) Discount code
Reward your existing followers on hungary telegram number list Snapchat by sending them a personal discount code or attract new followers by announcing on other social media channels that you are active on Snapchat and sending people a discount or interesting deal if they follow you as a company. The company '16 Handles' plays well on this by sending the consumer a discount code when he or she orders a frozen yoghurt, and sends a Snap of it to the company. The discount code received must be shown directly at the checkout, this way the code can only be used once and directly.

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2) Game element
Snapchat fulfills the need for 'fun'. With a little creativity, companies can respond to this in a smart way. For example, think of a fun action that people can respond to and place this in 'My Story'. The action can possibly be extended to Facebook, for example by letting people vote on the 3 best reactions. This way you increase the number of followers on Snapchat via Facebook and vice versa.

H&M was one of the first major retailers to use Snapchat in this way. The retail chain hid tickets for an event sponsored by H&M in various stores and then sent Snaps to its followers with hints about where the tickets were hidden. In this way, H&M reached hundreds of new followers on Snapchat and new visitors to the relevant stores.

3) Interaction
Engage in conversation with your followers by asking them questions like: 'what flavor is your favorite?' or 'how would you pair these shoes?'

Heineken has picked this up well. During the festival 'Coachella' Heineken sent clues via Snapchat about a surprise performance during the event. The person who sent the right answer back via Snapchat was the first to receive information about the location and the artist and could therefore claim a spot at the front!

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4) Behind the scenes look
By giving your followers a look behind the scenes, you show who you are as a company. In this way, you involve the consumer in the process and he or she will feel more connected to the brand. This transparency and involvement increases the chance that the customer will remain loyal.

A good example is Radio 538. They send Snaps of activities that happen in the studio, which the listener would otherwise not see. After the radio station noticed that the Snaps were a success, the channel was also used to announce program components and to share exclusive previews with their followers.

5) Storytelling
Young people tell their story in Snaps. By posting a series of short videos and photos in a row, they show who they are, what they do and where they are. Companies can also use the app in this way. By showing the image of the company via Snaps, you can show your followers in a creative and visual way who you are as a company and what you stand for. To continue your story cross-media, you can direct your followers in the last Snap to another channel of your brand where the rest of the story can be seen, for example to your YouTube channel or website.

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6) Distribute exclusive content
Because the content you post on Snapchat is available for a maximum of 24 hours, the channel lends itself well to distributing exclusive content. The car brand Honda took advantage of this and shared a sneak preview of the new Acura with its first 100 followers on Snapchat. Only then was the video distributed via other channels. This action caused the number of followers on Snapchat to increase enormously. An additional advantage is that you can use Snapchat to get rid of all content that is not suitable for other channels such as television or the website, because the quality is too low for that, for example.