Key skills for marketing

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Communication
Your experience in sales teams gives you great communication skills. Transfer, adapt and fine-tune them to marketing.

Improve your written communication skills for email marketing, press releases, etc.
Develop your design skills (use your slide creation skills here) to create comic strip summaries, posters, advertisements, etc.
Improve your oral communication skills for video scripts
Content creation
Make the move from communication to content and boost your marketing career. Content doesn't just mean writing. It includes:

Strategy : Creating a holistic omnichannel content marketing strategy across owned, paid and earned media
Multimodal approach : Creation of written, visual, audio, video and interactive content
Repurposing : Finding creative ways to use the same content ideas across different platforms new zealand whatsapp number data and formats
Workflow Management : A typical content chain includes writers, editors, designers, developers, PR, social media, marketing operations, etc. Learn how to use and manage this workflow
Campaign management
An activity that is a little more niche and perhaps even technical is managing marketing campaigns across search, email or social media. Developing skills to plan, execute and measure marketing campaigns.

Data analysis
Marketers have a knack for data analysis, especially when it comes to ROI. Marketing OKRs , on the other hand, need a more nuanced view of metrics and data. Learn how to:

Interpret market trends and customer data
Connecting the dots between multiple channels, campaigns and content towards ROI-driven marketing strategies
Understanding omnichannel marketing and the impact of one channel on another
Measuring long-term impact, including CLTV
If you're excited about acquiring these skills and making the transition, here's a roadmap to help you.