Breaking metrics to consider before connecting with an affiliate

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When you start your dive into affiliate marketing Before you start working with an established affiliate brand, you need to consider several metrics and how they can help your business. Before you sign on to work with an established affiliate brand, find out about their reach and whether they appeal to your audience demographic.

You can also help yourself by all b2c data included have studying their engagement. The affiliate in question may be reaching potential customers, but are customers actually engaging or are they just scrolling on? How often do customers stop to learn more and then make a purchase? If the numbers aren't good, you should look at other opportunities.

Another essential metric to look at is follower growth. Has the affiliate been adding followers over time or have they been stagnant for a while? The affiliate might benefit from having your connection rather than you having a connection with them. Remember, they are looking for someone who can help you grow.

Finally, take a good look at the affiliate's values ​​and niche. You want to work with someone who can help you grow in your market. For example, if the affiliate attracts people who live in warm climates, but you sell a product that is needed by people who live in cold temperatures, you may not grow much.