TOGoogle's various products are now embedded in our daily lives, from emails to digital payments with its mobile wallet, Google Pay. Despite this, its search engine remains the most relevant product and represents the company. To maintain its position and meet quality standards, Google constantly improves its search engine, whether with major updates or minor adjustments.
To evaluate the functionality of these changes, the Alphabet-owned company relies on its search quality raters . A group of 10,000 workers worldwide who are responsible for evaluating the quality of searches, through a series of guidelines. Guidelines on which, hand in hand with its latest update, Google has decided to delve into its operation .
What are Search Quality Rater Guidelines?
Search Quality Rating Guidelines are a set of guidelines algeria business email database that help raters determine the efficiency of Google searches. In other words, they are guidelines that allow raters to evaluate whether searches offer relevant results and come from reliable and safe sources.
“Information quality is at the heart of search, and our systems work fundamentally to surface high-quality information. Rater guidelines help raters determine whether a planned improvement meets that goal by providing a clear, consistent definition that all raters use to evaluate the results they see.”
As Danny Sullivan explains in the Google post, these guidelines guarantee the appearance of high-quality content in searches. These are determined as high-quality content based on three characteristics: Experience , Authority and Trustworthiness , EAT for its acronym in English. A criterion that in turn allows to separate low-quality content in searches, however, it is important to clarify that the evaluations carried out by raters do not influence the positioning of web pages. However, they do allow to evaluate the good functioning of the search system and provide feedback from which to improve Google's algorithm.