By Alba Chaves
Project Manager at Marketing4ecommerce
LThe biggest shopping season of the year is approaching and the holidays are just around the corner. It's time for brands to prepare to face the most crucial weeks of the year. Marketers must quickly identify the key digital tactics that will convert Internet users into buyers and, to help them, Outbrain , a recommendation platform on the open web, presents seven keys that will allow you to optimize your strategies for the shopping season that is about to begin.
These conclusions are based on the results of its survey: Consumer Insights for the 2021 Holiday Shopping Season . In which more than 8,000 consumers from Spain, the United States, the United afghanistan business email database Kingdom, Australia, Germany, France, Italy, and Israel participated, and which shows consumption data and trends . Thus, the platform produced a report in which it offers different conclusions that can be of great help when planning the new campaigns for this season.
According to the results of this survey, and compared to previous years, consumers are expected to increase, or at least maintain, their level of consumption for the shopping season from Black Friday to Christmas , and this is confirmed by 76% of respondents globally. In Spain, 77% say so , compared to 78% at European level. If the intention to purchase remains the same and even increases, what should brands take into account to capture the attention of consumers?