LinkedIn allows you to reach professionals who are new to your company through the Audience Attributes feature . This will give you an initial list of targeting categories, which cover criteria such as: company, demographics, education, professional experience, interests and characteristics. By mixing these criteria, you should be able to recreate your buyer personas. For example, at Plezi, we rely on a mix of interests or skills, hierarchical levels, company size, age and functions. At this stage, carefully select the criteria that best match your offer, persona, and marketing strategy. You can make a maximum of 100 selections per targeting option based on demographics. But be careful to find the right balance! If you select too many criteria, you risk over-segmenting your audience, and your ad will not be seen.
On the contrary, targeting too broad an audience does not allow you to reach the right people… And you will throw money out the window. choose your audience on linkedin ads Audiences: You can then create custom audience segments to integrate into your campaign targeting selections. These are called “Matched Audiences”, which include the bosnia and herzegovina businesses directory following options: Similar audience : this feature allows you to use your marketing data to find “twin” prospects. More concretely, you can download a list of customers or prospects from your marketing software. This “source audience” will be used to create a similar audience directly on LinkedIn Ads, in order to reach Internet users who have the most in common with your target. Upload a contact list : You can then build an audience segment from a list of companies or email contacts.
You can also refine your targeting by applying LinkedIn demographic targeting, such as the job title or hierarchical level of the targeted contact. Retargeting : This option allows you to create audiences of LinkedIn members who have performed one or more actions. Such as: viewing a page on your website, watching an Ad video, opening and submitting a LeadGen form, interacting with your LinkedIn Company Page, participating in a webinar organized on LinkedIn… Once the audience is created with the “Retargeting” feature, it will begin to build by identifying LinkedIn members who meet the requested criteria. Third-party : This feature allows you to create, from a tool like Zapier. Target audiences must be at least 300 members to launch advertising campaigns.
These criteria are interesting for your retargeting campaigns. At Plezi, we particularly like the first option (Similar Audience), to generate new prospects similar to your current customers. Exclusion criteria Finally, you can assign negative attributes to exclude people from your audience. For example: Your current customers People who have already converted on your site (via a retargeting list) People in positions that don't interest you People who work in competing companies Hierarchical levels or functions outside your target It's up to you to set the rules of the game, to define the best audience!