Over the past year, TikTok has become one of the largest content consumption platforms in the world. Although it initially penetrated more into a younger segment, this niche is now expanding rapidly.
In addition to entertainment, TikTok is also gaining followers as a search and purchase engine for products, which opens up a great opportunity for thousands of brands to have a presence and sell through this social network.
In terms of numbers, TikTok has already surpassed one billion users and 73% of them say they feel a “greater connection” with the brands they follow on the social network. Bastian also shared the average time france number data each person spends on TikTok: more than 90 minutes, surpassing all of its competitors (Instagram, Facebook, YouTube, etc.)
How to Create Better Ads on TikTok
Creativity. This is Bastian's short answer to creating better ads (better content, actually) on TikTok. To explain it, he told the story of Duolingo : a language learning app that has gone from having regular communication to daring to play, creating a character (Duo) that is a real star on the social network.
Another important key that stands out about TikTok is that it has become more than just a social network to look at and get inspired. This is where your followers can, in addition to discovering your product, learn how it is used, see it in real action, and resolve any questions they may have.
Within showing the product in use and in a natural way, Bastian adds four (proven) features to create a successful ad: