The good news for Zuckerberg is that despite the fact that his community has been aging and slowing down its incorporation into the platform, Facebook has managed to stay on track for growth, and will approach three billion monthly active users in 2023. An unprecedented figure for a web platform like his, making Facebook the social network with the most users in the world .
At the end of October 2021 , Mark Zuckerberg's company took advantage of its annual executive meeting, Facebook Connect , to make the big announcement that had been rumored for weeks: the czech republic number data change of name of the company (not the social network) in search of a new image oriented to the metaverse. Rumors also said that the change responded to a need to "clean up" the company's worn-out image , which was hit hard by the leak of unfavorable internal documents.
Ultimately, the important thing is that Facebook as a group of companies became Meta , as Zuckerberg himself clarified in a letter to his staff: “ From now on, we will prioritize the metaverse , not Facebook. That means that over time you will not need a Facebook account to use our other services. As our new branding begins to appear on our products, I hope people around the world will recognize the Meta brand and the future we represent.”