Customer journey map CJM production 6 steps and examples,

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In the previous article [ What is the customer journey? The key to improving customer experience and loyalty ] We introduced the definition and stages of customer journey, how to actually apply customer journey, and can create a " customer journey map " to help brands think differently and find opportunities to improve customer experience.

What is a Customer Journey Map?
Customer Journey Map (CJM), the full name in English is Customer Journey Map, also known as User Journey Map (so it is also translated as user journey map) . It is a way to visualize the customer journey, using graphics, tables, road network diagrams and other designs to describe Customer behavior, experience and needs at different stages qatar whatsapp phone number and channels allow brands to draw customer stories from the customer's perspective to predict and analyze customer behavior, thereby optimizing experience, increasing revenue, and cultivating loyal customers.

There is no fixed template for customer journey maps that is suitable for all brands, and the presentation methods are also very diverse. Brands can create unique maps based on their own current situation and goals. You can refer to the following methods and examples to get started.

5 basic elements of customer journey map CJM
Let us first understand the structure of the Customer Journey Map, which usually covers the following 5 basic elements:

Who are the customers : including basic information, needs and preferences, etc., which can be labeled and segmented using marketing tools to define the target audience for this customer journey.
Time scale : This is the length of the customer journey. It has a great relationship with the type of your product and determines whether you want to measure the journey in a week, a month, a year or a lifetime.
Customer journey stages : Connect customer behavior and journey stages to understand what services or content should be given to customers.