How to achieve the advanced version of CRM "Social CRM"?

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What is Social CRM/SCRM?
Social CRM (also referred to as SCRM, social customer relationship management) means the concept of introducing social media into CRM, using social media as the main platform for managing customer relationships. Since social media, such as LINE, Instagram, Facebook, etc., have become the main way for modern people to receive external information and maintain contact with others, their two-way characteristics allow consumers to communicate with enterprises more directly, making these social apps It has become the most direct window for enterprises to communicate with customers, enabling instant interaction, sharing useful and valuable content, and improving brand favorability.

For example, Crescendo Labs developed the SCRM platform "All-round Marketing Platform MAAC" using LINE's official account to help companies integrate data and further interact with customers philippines whatsapp phone number accurately on LINE.

Extended reading: Understand the comparison and advantages of LINE CRM and general CRM in seconds, and start in-depth membership management
Social CRM Application 1: Integrate data and accurately target audiences
Crescendo Labs' comprehensive marketing platform MAAC connects e-commerce official websites, store platforms, membership systems, Google Analytics, POS systems, or first-party data systems provided by other companies to establish a complete data ecosystem and gain a 360-degree understanding of customers. Profile helps brands achieve more personalized marketing, which also includes data from different social platforms, such as social interactions between customers and brands, clicked content, shared information, etc. In addition to the general SCRM features, Crescendo Labs MAAC also provides analysis services such as "member activity classification" and "potential buying focus" to make focus marketing more effective.