Find your ideal client: the Buyer Persona

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Written by Sara Nuñez
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An entrepreneur in the first phase of developing his business must know which public might be interested in his product . To do this, a study of the competition and the potential market is carried out. Part of this research is to segment the market and find your Buyer persona (s) . We will tell you how to do it in a few simple steps.

The importance of being and appearing:
Our projects are an extension of ourselves, so just as we dress up for a job interview, we have to prepare all aspects of our business following some initial assessments:

Naming : Try to find a name that suits georgia phone data your business and is original. Make sure it is phonetically easy to pronounce both in Spanish and abroad (be careful with the meaning of the word in other languages). Keep in mind that the domains .com, .es, .info, .net, .es.com are free. You can do this on websites like godaddy or 1and1.
Appearance : Not all of us are graphic designers or programmers, so you should look for professionals to create the visual aspect of your company. You have to invest to create a professional appearance. Take care of the corporate identity (web layout, logo, etc.) and try to change it every 4 years to adapt to market demands and maintain a fresh image (every 2 years in the case of an e-commerce and every year if you are an audiovisual company).
Consistency : maintain a visual and character line between your business sector and the corporate image. For example: if you are a luxury wine brand, you cannot use colloquial language aimed at teenagers in your advertisements.
Investment : As we have said before, you should not skimp on aspects such as the design of your brand or marketing , which are pillars facing the public.
*Beware: the more we segment, the less money we will spend, but we will reach a smaller market. Over-segmentation will not bring you results.