Normally this would be where the products are sold. But since Angela's shop only exists online, the most important aspect of this section in her case is distribution. Angela has tested enabling the option to buy from different countries on her website. In some cases it was profitable, in others the shipping costs were prohibitive. She would like to know how to calculate from what distance it is best to charge shipping costs.
This last section is closely related to the communication plan. It consists of deciding how and when to advertise the products. Fortunately, as a social media expert, Erica can help you draft this part of the marketing plan.
Finally, Angela reviews the rest of the course topics. They explain how to organize a sales department and how to adapt the marketing plan to each economic sector. In other words, topics more oriented towards management. This makes Angela think about what the last two points of the marketing plan might be.
5. Define a budget.
That is, deciding how much money to invest in denmark phone data trying to achieve the objectives. To do this, you need to know how to calculate how profitable each of the planned actions are.
Angela sighs and thinks that one of the advantages of having a small business is that budgeting is not complicated. In her case, she will allocate the part of the income that she does not reinvest in production to marketing. Fortunately, compared to traditional means, online marketing is quite cheap.
Another option would be to take out a loan to boost her marketing campaign. But Angela prefers to first test out which techniques work on a small scale to find out which areas are most profitable to invest the money in.
This reflection on checking what works and what doesn't brings you to the last point of the marketing plan.