Sell ​​online on custom CMS

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Selling online: the importance of the platform
Of course, a very important aspect regarding an e-commerce is the feeling of reliability that a user will feel once they enter your site. This means that the web design will have to be taken care of , to allow simple and intuitive navigation, users will have to understand what to do and how to move within it. You will also have to make sure you guarantee maximum protection during purchases , both of personal data and credit cards. This aspect will greatly influence the desire that users will have to purchase from your shop.

When you decide to sell online it is important to evaluate australia telegram all the possibilities offered by the platforms. Is it better to sell online on a customized CMS or on one of the large Marketplaces ? Here are my evaluations.

Among the customizable CMS there are Prestashop, Magento and WooCommerce (on wordpress). By choosing this path you will have a site all your own where you can sell your products. Visibility will obviously be greater, if you adopt the right SEO strategy , but the costs will be higher. In the customized CMS you will be the one to choose the image of your online shop and you will be able to present your products as you see fit. This will guarantee you great independence on your choices . The results may be more difficult to achieve, or at least it could take a little time, but on the other hand when they arrive they will be more long-lasting. Finally, last advantage, but not for this negligible: you will be able to get the most out of the sales of your products and you will not have to pay any commission, as instead happens on the Marketplaces. However, CMS require work, both for the creation and for the maintenance, and commitment. In fact, you will have to avail yourself of the work of a webmaster or a programmer, and get help from a web marketing consultant for online promotion. When choosing the platform, rely on systems that load quickly and are mobile friendly. These last two aspects are also very important from an SEO perspective.
Prestashop, Magento and WooCommerce are the three most used customizable CMS platforms. They will allow you to keep everything under control, from the products in stock to the administrative activities. WooCommerce and Prestashop are the two easiest to use, and also the design is more user-friendly.