Who is responsible for maintaining data security on a company's networks?

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Written by Zulay Montero Maldonado
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Companies interact with their customers on many channels, some of the main and most relevant ones being social media. A company's digital presence is no longer measured solely by whether or not it has an updated website.

Social media has become a place where conversations between brands and their followers, users or buyers are democratized.

But who is responsible for carrying out this task and ensuring communications security?

Community Manager Functions
The management of virtual communities has been on the rise for years, and yet there are companies that are not clear about the need to have a professional in charge of managing the presence new zealand phone data of their brand on the Internet. What does this job really entail? The lack of clarity when assigning tasks to these professionals can lead to misunderstandings and operational failures at an internal level that are reflected in poor management of the brand's identity.

First of all, it is important to note that the professional must have training in marketing and communication , as well as specializations in different areas such as online advertising, SEM, and web positioning . Their work is integrated within the digital marketing department, so they must be supervised by a Marketing Manager who can perform management or Social Media Manager tasks.

This professional will be the one who sets out the needs of the company in the digital sector and the actions that the Community Manager must implement to achieve the strategic objectives of the company. Therefore, the functions of the CM would be of an operational nature. The reality is that the lack of resources in small companies and the lack of knowledge about all the work behind this profile, mean that this figure ends up assuming tasks of management, planning, monitoring, execution and analysis of results. But apart from the tasks that may arise in each company as a result of its own activity and needs, the main function of the Community Manager must be to create, maintain and develop a community around a brand.

Many companies and consumers still believe that their work is limited to creating and publishing content, but it is the main link between the brand and its followers . Therefore, they must manage communications with users on a daily basis, answer questions and even resolve conflicts, even if they depend on other departments. Taking care of a brand's branding is essential in the digital sector, where companies face great competition and users who no longer make impulse purchases but stop to analyze, compare and choose the best option.

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