5 Terms to Know to Get Started in Facebook Advertising

[ivykhan885]

We don't need to introduce it to you anymore, Facebook is the most used social network in the world and claims 2.6 billion active users in 2020. Beyond personal use, it would be a shame to miss out on such potential and not be present on this platform to communicate as a business. However, to date, the constantly growing number of professional pages on Facebook makes their organic reach lower. In other words, it is difficult to be visible without paying to advertise.

You probably already know this, but Facebook has its own advertising network on which you can set up paid campaigns to increase your visibility. You can then show an ad to a group of people that you have targeted beforehand, with a given budget.

However, you should not do just anything, at the risk of seeing your money evaporate without having any positive repercussions in return. Before getting started, here are some terms specific to Facebook's advertising language (which may scare more than one person) that are essential to understand in order to set up a real strategy and effective campaigns.


Buyer Persona
The buyer persona (or customer avatar) is a semi-fictional canada phone number list representation of your ideal customer, the one who best represents your target. In order to define it, you must rely on studies and data collected from your real customers.

In web marketing, it is important to integrate the notion of buyer persona in order to know how to target people in a coherent way but also to address them in the right way. Each company should ideally have between 3 and 5 personas, which is enough to cover its target market. However, it is better to favor quality over quantity!

To define your persona, it will be important to think about their socio-demographic characteristics (gender, age, etc.), their interests, their desires and motivations, but also their fears and frustrations. All this can be based on the knowledge you have of your customers, but can be verified through competitive and quantitative analyses.

BUSINESS MANAGER
Here is the definition given by Facebook: “Business Manager allows advertisers to manage their marketing activities in one place and share access to resources with their team as well as their partner agencies and vendors.”

This platform is, in our opinion, essential for advertising optimally. It brings together all the resources made available by Facebook to manage pages and advertising accounts correctly. It is very efficient and saves time by centralizing all the data (pages, advertising accounts, Pixels, etc.)

It is via the Business Manager that you will create, monitor and analyze your Facebook (and also Instagram) advertising campaigns.