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5 Ways to Use Content Pillars for Your Social Media Strategy
Guest Author
Guest Author

Jul 10, 23 | 7 min read
✓ Human crafted content
Updated: January 18, 2024
Social Media Challenges and How to Use Them as Opportunities
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The jury is in: You can’t build a reputation for creating high-quality content on social media without having solid content pillars in place.

And the reason for that is simple.

People crave consistency.

Social media users want to know what you’re going to talk about, when you’re going to talk about it, and what kind of value they can expect to walk away with.

Think about it.

If you’re a B2B link builder that follows SEO professionals on LinkedIn, you’re probably not following them in hopes of grabbing their grandmothers’ pie recipes. You’re likely following them for ethical link-building ideas, SEO best practices, and their subject-matter expertise.

But, if they talked about their family vacation on Monday, shared a recipe on Tuesday, and posted a carousel with five SEO tips on Wednesday, you might decide to hit the unfollow button.

Since you can’t depend on them for consistent, meaningful content, you’d likely take your browsing habits elsewhere, right?

That’s the idea.

Without clear content themes in place, social media jordan phone numbers users can’t depend on you, trust you, or develop a meaningful relationship with you.

If you’re ready to put together a content pillar strategy to focus your social media efforts, stick around to learn more.

What Are Content Pillars?
1. Create Content Pillars Based on Your Audience’s FAQs
2. Mimic the Content Categories You Cover on Your Blog
3. Repurpose the Pillar Content Pieces you Showcase on Your Blog
4. Generate Pillar Topics by Plugging Your Target Keyword Phrases Into an AI Writing Assistant
5. Solidify Core Topics Based on Your Target Audience’s Pain Points
6. Test and Finalize Your Pillar Topics
Wrap Up