Of one plot after another in a TV drama, which maximizes the attention of customers and meets their expectations. Let’s take the industrial automation company mentioned above as an example: Plan corporate publicity and media PR based on key marketing events. Take participating in a national summit in March and giving a keynote speech as an example. Integrate the communication channels and content, and add the plan for the whole year to get a table like this: The above is the strategy I designed for To B corporate information dissemination. In short, it can be summarized in eight words : The theme runs through and penetrates at three levels.
The theme , namely the corporate strategy and annual strategy, is the information dissemination. The setting and dissemination of each event are facing the customers and serve the theme. Then, with the help of three hong kong whatsapp number data -level channels and three-level content, we can strengthen the structured publicity of each event, strengthen the expectations between events, form a three-dimensional information dissemination structure, and ultimately achieve a dissemination effect like a TV series. The problem comes again. In fact, if we go deeper, we will encounter more detailed problems, such as: When reporting on an event , how can we plan more attractive reporting topics based on strategies and tactics, so that the information can spread on its own? In the next article.
we will focus on this issue ~ This article is written by @塔兰特 Originally published on Everyone is a Product Manager. Reproduction without permission is prohibited The title image is from Unsplash , based on the CC0 agreement The opinions expressed in this article only represent the author himself. The Renrenshishizhan platform only provides information storage space services . Tarrant Follow 22 0 Comments 1341 Views 4 Favorites 10 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00: 00Technical knowledge, industry knowledge, business knowledge, etc. are all B- end products.