When it comes to products, Lululemon has really

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If you want to do business, you need to find out what users need. First, ask for insights, then user portraits. innovated. Wilson, a former swimmer, knows very well what sportswear needs to be worn for exercise. He also spent $8 million on Japanese sewing technology to be beautifully sewn. Not only does it no longer rub against the thighs, but it can also highlight the curves of the buttocks.



He also applied the design of surf shorts with a low waist in cameroon phone numbers the front and high waist in the back to yoga pants, eventually creating Lululemon's classic "Groove Pants". . But when the product came out, the price became an issue. Wilson himself admitted that At first glance, no one could believe that better quality would cost three times the average price. So he targeted "Super Girls". Also in the book “Trends: The Secret Behind Brand Detonation and Beyond”, I divided people’s needs into two categories: basic needs and cultural needs based on Maslow’s Hierarchy of Needs Theory.



Simply put, basic needs are needs that are difficult to survive without, and which are mainly reflected in the functions of the product. The relationship between these two types of needs is also similar to Maslow’s Hierarchy of Needs. When basic needs are satisfied, people begin to look for cultural needs. Compared to a pair of sweatpants or yoga pants, “Supergirls” (Supergirls) who usually have well-paid jobs, obviously need products that meet their cultural needs more.